It has never been more important to manage your ATM fleet to offer best-in-class support for your customers. The continued growth of omni-channel banking means there are multiple ways for potential clients to interact with their banks daily, and selecting to interact with their bank via your ATM machine is a choice. Your goal, as the business owner, should therefore be to make the customer’s choice to interact with your machine as seamless and simple as possible.
Year over year, Americans with bank accounts cite ATMs as one of the most important ways they interact with their bank. Therefore, ATM management is crucial to the success of your ATM business. A happy customer is a potential repeat customer, and ATMs need traffic to be profitable.
What makes a good user experience at an ATM?
Making sure the ATM is in good operating order is the first step to ensuring your guest has a positive (and potentially repeat) experience at your ATM.
Never, ever allow a machine to sit empty. Be extra vigilant to ensure your machines are always stocked with cash. From a customer’s perspective, it would be very frustrating to find an ATM is out of cash when you need it most. Customers will always remember a negative experience, even if they’ve had multiple positive ones beforehand. Don’t allow for a one-time negative to impact the potential for a repeat customer. To reduce the risk of running out of cash, make sure to forecast your demand appropriately, and take any events in your area into account for potential use surges.
Offer additional functionality where possible; Make sure your machine is offering the solutions your customers need. Anything you can offer to your guests to keep them coming back to your machine regularly can mean the difference between a good transaction and a great transaction. People who visit your ATM are likely to expect cash and check deposit and bill payment to name a few.
To keep your fleet functioning properly, consider the software that runs your machine. The software should give you insights into usage patterns and provide maximum security for your users simultaneously.
Additionally, there are companies that can help you keep your fleet in top running order. Consider leveraging the offerings from your ATM processor to improve client satisfaction and increase repeat users.
EFX is Your ATM Partner
When you decide to jump into the exciting and lucrative world of ATM ownership, EFX can assist in ensuring your customers become repeat customers. EFX offers custom plans and white-glove customer support at every step. EFX’s low-cost infrastructure and partnerships with industry leaders allow us to offer some of the most competitive pricing available.